Basecamp has a new website and a new logo.
On this episode, Jason and marketing designer Adam Stoddard talk about what prompted the new look and the laidback way it came together. The tweet got a lot of attention, so we brought Jason on the show to talk about what got him so riled up over Google. No punches were pulled in the making of this episode!
Pam Daniels had an idea to make an everyday household item more useful and fun. When her first plan to get her product into the world fell through, she found a different path. There was the determination that a rework was necessary as the product was not up to acceptable standards for us.
We had to rework the scene until we had a good feel for how everything would run and how the performances were going to come together. Show More Examples.
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